Say Hello to Aleo Bags

Introducing Aleo, the newest resident at Helen McAlinden, No.19 Drury Street. Let me tell you – this isn’t just another “bag brand.” This is a collection of stories, stitched together with passion, global wanderlust, and a steadfast commitment to doing things right. Aleo is what happens when creativity and conscience hold hands, and the result? Bags that are not only beautiful but meaningful.

Born in the sun-drenched streets of Sydney, nurtured in the shadow of the Himalayas, and now thriving in Ireland, Aleo is a brand that’s truly global at heart. The brainchild of Tara and Jonathan Jordan, Aleo is inspired by their shared love of fashion, textiles, and slow, intentional design. The brand name itself, Aleo, pays homage to a small Himalayan village where their son was born—a nod to the purity and simplicity of life in that serene mountain haven.

But what sets Aleo apart isn’t just their heartfelt origin story. It’s their philosophy. Aleo doesn’t chase trends. Instead, they create timeless, playful pieces that balance modern silhouettes with a quiet sophistication. These are the kinds of bags that feel at home on the bustling streets of Dublin, the sunlit piazzas of Florence, or tucked under the arm of someone wandering through the Louvre.

And let’s talk sustainability. At Aleo, this isn’t a buzzword; it’s their backbone. From sourcing ethically made Italian leather to employing artisanal craftsmanship, their commitment to slow fashion is unshakable. Eighty-five per cent of their bags are made by hand, showcasing the skills of artisans whose craft is celebrated and supported. Every scrap of leather is repurposed – not a single sliver goes to waste. Aleo even works with a single tannery to ensure their supply chain is as transparent and environmentally conscious as possible. This is fashion with a soul and a purpose, proving that luxury doesn’t have to cost the earth.

Then there’s the design itself. Aleo’s bags have this effortless charm that’s hard to pin down. Maybe it’s the weaving patterns that nod to their global inspiration, or the clever balance of structure and softness in their silhouettes. Take the Cabas Shopper, for example: roomy enough for your essentials (and a little extra), made with genuine soft antique Nappa calfskin leather. Or the Mini Shoulder Bag, which brings a sleek, contemporary twist to a classic shape – perfect for those moments when less is more.

What makes Aleo even more special is the palpable joy behind their story. Tara and Jonathan didn’t just stumble into this – they poured their hearts into it. The idea of Aleo began over a bottle of wine (or two) during the first lockdown, as they sketched ideas, dreamt big, and vowed to create something meaningful. What started as a labour of love in the quiet valleys of India has blossomed into a brand that reflects their journey as a family and their belief in creating with intention. You can feel that love in every bag, every stitch, and every detail.

Aleo isn’t just about selling handbags – it’s about connection. Each bag is a bridge between the artisans who made them and the people who carry them. And now, you can experience it right here at Helen McAlinden. So, come and see for yourself. Touch the leather, marvel at the craftsmanship, and step into the world of Aleo – a brand where every piece has a story and every detail has a purpose. Trust us, your wardrobe (and your conscience) will thank you.