Model wearing olive tweed blazer with hot pink satin pussy bow blouse, Helen McAlinden AW25

Thank You to Evoke.ie

Helen McAlinden was interviewed by Evoke.ie about her AW25 collection last week. A huge thank you to Clare McCarthy for the support, and for continuing to champion Irish design.

Evoke.ie also summed up the spine of the collection perfectly: reinvented classics (think navy cashmere, Oxford shirts and the peacoat), updated heritage with a nineties-tinged nod to tweed and cord, and a final hit of Hollywood-inspired occasionwear in pink and black.

If you have not had a read yet, you can find the feature here:
https://evoke.ie/2025/09/26/style/fashion/helen-mcalinden-aw-2025