SS25 in the Irish Daily Mail

Relaxed Elegance – Thank You to Rose Mary Roche & the Irish Daily Mail

We are truly honoured to be featured in this weekend’s Irish Daily Mail, with a stunning full-page spread curated by the talented Rose Mary Roche.

Titled "Relaxed Elegance", the piece beautifully captures the essence of our Spring/Summer ‘25 collection — a season defined by refined silhouettes, fluid tailoring and a palette designed to evoke calm, confidence and quiet strength.

From the structured Avril Polkadot Dress and Lyra Wide-Leg Trousers, to the versatile Frankie Jumpsuit and show-stopping Cobalt Blue Suit, each look was thoughtfully selected and styled to reflect the ease and effortlessness that define this collection.

A heartfelt thank you to Rose Mary Roche and the Irish Daily Mail team for showcasing the artistry and versatility of Irish design in such a powerful and polished way.

—
Helen McAlinden Team